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Marketing Analytics Specialist/Manager

Job Description:

NanoString is currently recruiting for a Marketing Analytics Specialist to drive the development and production of commercial analytics dashboards to support key business decisions.  Position reports into the VP of Marketing, Life Science and Clinical Markets.

Essential Functions:

  • Create and manage the ongoing production of demand generation and lead funnel dashboards.  Development of attribution models and ROI calculations for key marketing programs.
  • Analyze sales trends to identify opportunities and gaps.  Generate standard and ad hoc reports for senior leadership, sales and marketing teams.
  • Coordinate market research acquisition from public sources and consolidation of market research data for company.
  • Creation of competitive intelligence database for organization.  Includes the compilation of win loss data form field teams.

Requirements:

  • Minimum Bachelor's Degree in business, marketing or finance
  • >2 yrs experience in finance or market analytics role
  • Working knowledge of Microsoft Dynamics, BIRST, Eloqua, Google Analytics, Tableau, Excel
  • Ability to pull data from multiple sources and integrate into consolidated reports that track the opportunity funnel from demand gen through to sales and revenue.
  • Must be proficient in written and spoken English

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