The Product Manager is responsible for driving product development/enhancement programs, developing marketing strategies, promotional programs, and related activities to ensure that new and existing products meet organizational goals and expectations. This individual identifies unmet customer needs and market trends that will assist in the development of new product concepts and configurations. Then works with product development teams to create great new products or enhancements. The individual stays informed of competitor products and maintains competitive comparisons and evaluations. Additional responsibilities include developing sales collateral and sales tools, including product profiles, brochures, specifications sheets, competitive analysis and white papers.